Where in the World is Susan Bratton?
Susan Bratton is an accomplished and sought after speaker within the Internet marketing and media realms. She has emceed, chaired, moderated, spoken solo and been part of a panel at more than 50 conferences including winning the coveted DEMO God award for top 10 presentations.
With the launch of Personal Life Media and being a co-founder of the Association for Downloadable Media, Susan is also considered a leader in the downloadable media and podcasting industry.
A true innovator and entrepreneur, Susan shares her own brand of wit coupled with deep experience and powerful professionalism -- much of which can be heard on DishyMix: Juicy Podcast Interviews with Famous Internet and Media People. DishyMix is a popular industry show that peeks into the personal lives of industry thought leaders.
Susan’s industry-connector persona and relationships with the leading cognoscenti brings a bold approach and playful edginess to each and everything she produces.
Susan’s Upcoming Engagements
Calling all companies and individuals involved in monetizing portable content - you are invited to an open forum of the recently formed Association for Downloadable Media. The ADM will hold its first in-person meeting at the Podcasting & New Media Expo in Ontario, CA. The meeting will be held at 7:30 a.m. PDT on Friday, September 28, 2007 in Ballroom A. Anyone can attend who is registered as an expo attendee. Free and paid options are available at http://www.NewMediaExpo.com/register.php. ADM has been successful at attracting members and has a roster of 50 publishers, agencies, vendors and metrics companies. The current membership list is posted on the site at http://www.downloadablemedia.org.
The 3rd Annual New Media Expo is an annual convention that educates individuals and companies about how to produce high-quality audio and video digital content, grow a loyal audience, and market or monetize that content in creative ways. Susan will be instructing attendees on Selling Advertising and Sponsorships for Your Audio or Video Content: What You Need To Know Now! In this Track, Track 3; Business & Monetization, Susan will focus and share ways to monetize your podcast(s). This session delivers the nuts and bolts of how agencies and marketers think, buy & justify different kinds of ad formats. This real world view of the advertising landscape will walk you through the whole sales process and the marketing materials required to create revenue with your audience. http://www.newmediaexpo.com/saturday2007.htm
At The San Francisco Bay Area Interactive Group BIG Reach event, marketers will discuss the ever-growing range of communication vehicles and how these emerging media have unique ad models. This discussion - Holding Hype Accountable – Techniques for Evaluating Emerging Media Within an Integrated Media Planwill focus on the emerging vehicle and understanding their relative performance within an integrated campaign. A BIG panel of experts, including Susan, will discuss techniques to compare innovative media experiences so limited resources can be optimally deployed. http://sfbig.com/node/189
Internet businesses will present their unique perspective on the Web's future-in-flux. Susan has the great privilege of conducting a workshop taking her rich podcast and advertising experiences to an educational level in Making Money in Independent Media. http://www.web2summit.com/web2007/workshops/
At this industry leading conference for digital marketers, Susan is not only the Chair Emeritus of ad:tech Expositions but will also be leading her own session entitled - The Podosphere: Everything You Need To Know for Success in One Hour. In this session, attendees will quickly find out if they should be creating a podcast for their company to engage and retain customers or if advertising in or sponsoring a podcast or a series of shows is right for their media mix.
well as the expected podcast advertising revenue growth and ways to gauge it. http://strategyinstitute.com/dsp_home.php
Past Speaking engagements include:
Recently Susan moderated a session for search and Internet marketing professionals on How to Increase Revenue through People-Powered Site Search and Recommendations. http://webguild.org/meetings/2007/searchnomics/speakers.php
At Internext-Expo, Susan was a featured panelist and provided a look behind the scenes at tech issues with an eye to helping attendees make their business run more smoothly and profitably today and tomorrow. The panelists honed in on the subject of iSex: How iPod, iPhone, and other portable technologies changing the entertainment landscape - and how you can cash in on the trend. http://www.internext-expo.com/index.cfm?fuseaction=main.dsp_education
About Personal Life Media
Personal Life Media (http://www.personallifemedia.com) is a multimedia lifestyle brand providing entertaining and authentic personal content to socially conscious adults, and is the first podcast and blog advertising network for advertisers to reach the “cultural creatives” market segment. Expert hosts deliver talk shows, reality-audio programming, interviews, advanced techniques and guided exercises in blogs, web audio and podcasting formats.
The network offers 21 free weekly audio programs, podcasts and companion blogs about relationships, sensuality, life purpose, wealth creation, healthy aging and longevity. Additional areas of interest include life coaching, ecology, creativity, weight-loss, beauty innovation and cosmetic surgery, retirement, passion at work and play, ethical sales, book reviews, spirituality, personal and global transformation.
Access the shows for free from a browser or subscribe via RSS or iTunes and listen on an iPod or MP3 player. Personal Life Media is headquartered in Silicon Valley, California.
Tune In to Your Personal Life SM
Cooper PR, For Personal Life Media
(408) 806-4683 mobile
Susan Bratton, CEO
# # #Personal Life Media is a trademark of Personal Life Media Inc. Tune In to Your Personal Life is a service mark of Personal Life Media, Inc. All other trademarks and tradenames are the properties of their respective holders and are hereby acknowledged.